A vocation for Made in Italy and tradition, a deep bond with its surrounding territory since 1954
2024 marks an important anniversary for Frezza: seventy years of activity. In addition, the company has received a prestigious award that places it in the Special Register of Historical Trademarks of National Interest.
The Register was established by the MISE, i.e. the Ministry of Economic Development, with the aim of enhancing Made in Italy excellences that have been in business for at least 50 years and are historically linked to the territory.
This special trademark created by the Ministry, which from now on will stand alongside the Frezza logo, testifies to the company’s commitment and constant research in the name of excellence and creativity.
70 years of history and innovation
Frezza’s history represents a longstanding symbol of Italian style: a creative and productive reality that has always been able to anticipate and interpret workspace design trends.
And it’s precisely in its family history and in its furniture-related tradition, as well as in its indissoluble bond with the Treviso area, that Frezza has founded its roots and shaped its identity over the decades.
Established in 1954 as a small family-run artisan workshop, the company embarked on a journey of growth and expansion at an international level in the space of just a few years, also thanks to a constant creative engagement with leading names in design and architecture.
Its encounter with the Doimo family in 1992 marked the beginning of a new chapter and a successful partnership that has now reached its 70th anniversary.
Frezza is today part of the WE.DO group and represents one of Italy’s leading industrial companies in the professional furniture sector.
‘’Being included in the Register of Historical Brands is a very important achievement, as it reminds us of the company’s history, which, since the 1970s, has embarked on a journey towards internationalisation. To this day, Frezza is still present on almost every continent with its own branches or partners, which have been collaborating with our brand for decades.” – states Cristian Faggiani, Frezza’s general manager.
With this recognition the company confirms its fundamental role as an ambassador of the Made in Italy label worldwide.
Now active in no less than 97 countries thanks to an effective distribution network in both Italy and abroad, Frezza is recognised for its Design for Evolving Humans through furnishing solutions that put people’s well-being first, designed to respond to the ever-changing nature of contemporary workplaces.
