At Dubai’s World Trade Center, Frezza presented some of its new product collections, which not only confirm the brand as a benchmark in the office design world but also launch it into a wider market.
From 4th to 6th June 2024, Frezza participated at Index Workspace, which was held at the World Trade Center in Dubai. As the leading trade fair for workspace interior design in the Middle East for over 30 years, the event provided an opportunity to explore and learn about the evolution of this sector throughout the years.
The World Trade Center in Dubai hosted over 400 exhibitors and a rich programme of debates, in which the most important design studios and experts of the sector took part to delve into various topics: from biophilic decorative trends to the role of artificial intelligence, up to the concept of well-being linked to the work environment.
Frezza’s stand welcomed visitors in an open space characterised by a mix of colours ranging from the most neutral to the brightest for a striking visual contrast.
By setting up a prestigious office with an elegant and refined character, Frezza proposed a new executive space concept following the current workspace trends, where flexibility in working environments is seen as a necessity and is reflected both in the spatial configuration of the environment and in the way of working.
Elegance, refined materials and design place the new collections in a broader context – from contract to domestic – and design an environment that can be easily reconfigured according to specific needs, placing people’s comfort first by combining privacy with socialization.
This was the focus of the whole stand, which featured the Mux70 desk in a height-adjustable version, designed in collaboration with studio Stefano Boeri Interiors to celebrate the company’s 70th anniversary.
Attention to ergonomic principles in the contemporary office was well represented by the new fabric upholstered Radar Executive chair, which harmoniously combines physical well-being, functionality and aesthetic beauty.
The result was a cosy and functional space which perfectly meets the needs of the millennial manager, who is on the constant lookout for a flexible working environment open to collaboration.
The workspace’s evolution also takes over the break-out area, inspired by the comfort of a domestic living room, where you can spend a moment of relaxation or a regenerating break in the company of your colleagues.
Frezza responded to this new need by showcasing the three-seater sofa from Claudio Bellini’s Russell collection, combined with the Mux70 coffee table with a rectangular top.
The Radar Lounge armchair, positioned midway between the more traditional office part and the lounge area, encapsulated the different attitudes and ways of experiencing the office of the future, in a perfect balance between comfort and aesthetics, working life and moments of personal focus.
The office was completed by a cabinet from the Mux70 family, complemented by drawer units and wall shelves enriched with lush green plants, in order to take advantage of the many benefits that natural elements bring to working environments.
Index Workspace Dubai 2024 was one of the fairs with the highest number of visitors, all of them coming from different parts of the region and beyond.
The event concluded for Frezza with excellent feedback from interior designers, who appreciated the dynamic and customised approach to design that has always distinguished the company, now Historic Brand of National Interest.
