How do you create a moodboard? How do you visually translate the concept of a project?
On Thursday 24th November we talked about this with Ufficio 2.0, during their first “Design Net 2.0 – Resources for team building” event.
The interior design general contractor, with whom we have been collaborating for some time, set up a prestigious space in the heart of Milan for the occasion with some of Frezza’s furnishing elements, such as the Afina sofa designed by the Spanish duo Ramos Bassols, the Radar armchair designed by Claesson Koivisto Rune and the Yo stools designed by Giacobone + Roj | Progetto CRM.
The cycle of events
“Teaming up”: it almost sounds like a slogan, one that is often abused. For Ufficio 2.0, however, it’s a reality that materialises every day in their daily work.
The General Contractor, which operates in Italy and Belgium, was founded in 2014 by Rudi Schroyen, an engineer and project manager, and Mario Vellosa, a former general contractor. In 2019, close cooperation with the architects of Studio.AP gave birth to Ufficio 2.0 Italia, Frezza’s partner for countless projects.
The experience gained with architect Mavi Accardi in fitting out 1,000m2 of offices in the centre of Milan and this continuous spirit of collaboration led to the creation of the “Resources for team building” event series, whose intent is clear.
The meetings, which take the form of workshops, are aimed at the mutual exchange of knowledge and the sharing of know-how, to achieve something concrete through real teamwork.
Moodboard: from sensation to communication
As mentioned at the start of the article, the first event was developed around the concept of the moodboard, seen as a necessary tool for starting any type of creative activities.
Through the construction of this board, created by combining images and materials, it’s possible to communicate in a visual and immediate way what one wants to convey with the project. We are therefore talking about sensations, ideas, values and an all-round concept.
During the event, which also included our fabric manufacturer partner Gabriel, as well as the American technical flooring manufacturer Chilewich and the Belgian lighting company Lednlux, the participants put themselves to the test by touching the available materials and discovering their specificities: fabrics, colours, woods, metals, melamine materials…
This is a fundamental design approach, which allows for in-depth knowledge of the relationships that are created through materials, which continuously dialogue in every project, in the same way that companies do. Only genuine teamwork can create beautiful projects.
